7 CREATIVE MARKETING STRATEGIST 7
Your brand's about to
hit the jackpot
I'm Kaitlyn Scamihorn, founder of 777 Social Co. I'm the full-service social media manager behind brands pulling 1M+ views, 790% growth in reach, and sold-out everything. Strategy, content, video, management, reporting. I play the whole hand so you don't have to. Luck's got nothing to do with it.
ABOUT ME
I'm Kaitlyn. Founder of 777 Social Co., full-service social media manager, content creator, marketing strategist, and probably your brand's next favorite thing. Based in Louisville, KY, I work with small brands, startups, and female-led businesses who are done gambling on random posts and ready to go all in on a strategy that actually pays off.
Here's what I believe: marketing should never feel like a chore. It should feel like you. I make sure every piece of content, every brand touchpoint, every caption and color choice reflects your vision and actually moves the needle. Beautiful and effective are not mutually exclusive, and I build brands that prove it.
I hold a Bachelors' degree from the University of Louisville, where I was a Trustees' Scholar. I've managed social media for Kentucky's fastest-growing company, produced 100+ Reels, hit 1M+ views on a single video, and grown Instagram reach by nearly 800%. But the thing people say about working with me most? That I'm killing it, I have big out-of-the-box ideas, and I'm genuinely fun to work with. No stuffy corporate energy here. Just results with personality.
777
THE FUN STUFF
My favorite place to work from is the zoo. My yearly membership is a household essential.
I'm a dog mom of 2: a Shiba Inu named Peter Parker and a Chow mix named Prince Charming
I'm a sucker for a good moodboard and a serif font
Guilty pleasure: watching Twilight on repeat (Team Edward forever)
I foster shelter dogs and use my marketing skills to help them find furever homes
WHAT I DO
The full deck. Every card I play.
Cookie-cutter marketing? Not here. I build custom strategies packed with personality that actually drive results. If you're ready for bold, scroll-stopping creative that works as hard as you do, you're in the right place.
PREVIOUS WORK
The winning hand. Real brands, real results.
From Kentucky's fastest-growing company to sold-out community events. Here's what happens when you stop guessing and start playing to win.
SOCIAL MEDIA & CONTENT CREATION
Cornbread Hemp
Kentucky's Fastest-Growing Company
Cornbread Hemp is a Louisville-based, USDA organic CBD and THC brand serving 250K+ customers across all 50 states. I manage their entire social media presence across seven platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, X, and Bluesky) and have produced over 100+ Reels and TikToks during my time there so far. I've also supported four product launches including their THC Sleep Gummies and 10mg THC Seltzers,
The results speak for themselves. Comparing the six months after I took over to the six months before: Instagram views grew 790%, interactions jumped 991%, and we gained 4,400+ new followers. Facebook views increased 394% with a 423% spike in interactions and 1,600+ new followers. One TikTok hit 1M+ views. One Reel hit 700K+. And on platforms where we actually cut posting frequency in half, engagement rates stayed consistent, proving the strategy was working smarter, not just louder.
+790%
META VIEWS
4M+
TIKTOK VIEWS
Short-Form Video
Product Launches
Content Strategy
Community Management
Copywriting
SOCIAL MEDIA & CONTENT CREATION
Louisville Silent Disco
From Event Promos to Community Brand
Louisville Silent Disco hosts high-energy, multi-DJ dance parties across breweries, festivals, and community spaces in Louisville. When I took over their Instagram and TikTok, the content didn't match the energy of the actual events. I rebuilt the entire content strategy around storytelling, behind-the-scenes moments, and community-driven posts that capture what makes silent disco different.
Over the course of a year, I completely rebuilt their content strategy. I shifted the focus away from promo-heavy event graphics and toward short-form video of the founders being silly, relatable, and real. We figured out exactly how many promotional posts were needed to drive ticket sales and filled everything else with community content. Posting frequency doubled. Engagement rate doubled. And the brand went from "local event company" to something people actually wanted to follow and be part of.
2x
ENGAGAGEMENT
1 yr
MANAGEMENT
Instagram Management
Short-Form Video
Analytics
Community Building
Strategy Overhaul
WEBSITE DESIGN & CONTENT CREATION
A Taste of Kentucky
Heritage Brand, Modern Refresh
A Taste of Kentucky is a beloved Kentucky gift brand with deep roots and loyal customers. They needed their digital presence to match the quality of their products. I led a complete Shopify redesign, reorganized their product collections, optimized every listing with SEO and custom descriptions, and created TikTok content that introduced the brand to a whole new audience.
The result: a cleaner shopping experience, stronger conversion rates, and a brand that feels modern and relevant without losing the Southern charm their customers love. I also designed print ad campaigns, custom merchandise, and seasonal promotional materials.mers already trusted in their products.
2X
CONVERSIONS
Shopify Redesign
TikTok Content
Email Marketing
Print Ads
Copywriting
FULL BRAND BUILD & SOCIAL MEDIA
Hot Girl Craft Club
A Passion Project That Took Off
Hot Girl Craft Club started as a backyard idea and turned into something way bigger than I planned. It was a creative event series and community for women who wanted to connect, make things, and show up as their boldest selves. I built every piece of it from scratch: the brand identity, the Shopify website, the merch line, the social media, and the event marketing.
Every single event sold out. It grew so fast I had to limit member count and add a waitlist just to keep up. The Instagram hit 3.5K followers through purely organic growth, and most attendees found it through social media. This project is no longer active, but it's one of the best examples of what I can do when I'm building something from zero with full creative control.
34%
ENGAGEMENT RATE
Short-Form Video
Brand Identity
Social Media
Merch Design
Event Marketing
HOW IT WORKS
From "I don't know where to start" to "this is exactly it"
This is how we stack the deck. No confusing proposals, no corporate jargon. Just a clear path from where you are now to where you want to be.
DISCOVERY
We hop on a free 30-minute call to talk about your brand, your goals, and what's been frustrating you. No pitch, no pressure. Just an honest conversation to see if we're the right fit.
2
STRATEGY
I build a custom plan around your brand. No recycled templates, no one-size-fits-all playbooks. You'll know exactly what we're doing, why we're doing it, and what results to expect.
3
CREATE
This is where everything comes to life. I design, write, shoot, edit, and produce with your brand DNA baked into every detail. You stay in the loop without having to micromanage a thing.
4
GROW
I track what's working, adjust what's not, and keep building momentum. Monthly reports, check-ins, and continuous creative evolution so your brand never goes stale.
GET IN TOUCH
Ready to go all in?
Whether you need someone to take social media completely off your plate or you're building a brand from scratch, let's talk. No pitch, no pressure. Just a real conversation about your brand and how to make it hit. The first call is always free.
(Spoiler: you're going to wish you called sooner.)